While catching up on the latest PR news, on The Daily Dog , I found an interesting video clip of an interview with Don Middleburg who founded Middleburg Communications. In this video he talks about the need to follow Twitter leads and how to turn those leads into concrete sources.

Today’s world is rapidly becoming dominated by technology. New technology is being developed faster than we can learn how to use it and adapt it to our advantages. Don Middleburg shines some light onto a few ways to navigate the wires.

Click here to watch the video.

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